When you think about starting your story, it's easy to imagine you're like a Magician, pulling rabbits from hats. Because we're pulling thoughts from imaginations, from thin air, from wherever. But the Magician knows the rabbit is in one place. We create our story by trying to weave magic from dozens of places, all thought of and scripted in our minds. But our world becomes so much more difficult when you think of who it is you're hoping to bring the wow factor to. The Magician knows - they're in the audience. We try to find our niche audience. Is it fantasy, young adult, romance, fiction, poetry or stories for small children? A rabbit is a rabbit and a hat is a hat. A book is so much more, because it is the sum of a hundred, a thousand, parts. And don't you just love it when you do your first edit and you look at a chapter somewhere in the book and say to yourself. Who on earth wrote that???? Surely that did NOT come from me? And we realize the complete disconnect between our brain and our fingers, because sometimes the bridge connecting the two fell into the river.